If you’re a plumber looking to grow your business, chances are you’ve tried flyers, door-to-door marketing, or local ads. While those methods can work, there’s a faster, more cost-effective way to reach homeowners in your area: social media advertising. Facebook and Instagram ads give you the power to target exactly who you want, where you want, with a message that stands out.
Why Social Media Ads Work for Plumbers
Social media platforms are more than just a place to scroll—they’re a place where people look for services they need. Facebook and Instagram let you:
- Reach your local audience: Target homeowners in specific zip codes or neighborhoods.
- Advertise cost-effectively: Spend less than traditional methods and only pay for results.
- Showcase your work visually: Post before-and-after photos, videos of jobs, or customer testimonials that make your services look irresistible.
For plumbing businesses, this means you can put your services directly in front of the people most likely to need them.
Getting Started with Facebook Ads
Facebook Ads may sound complicated, but starting is easier than you think. Here’s a simple guide:
- Set up a Business Manager account – This is your dashboard for creating and managing ads.
- Choose your objective – For plumbers, the most common objectives are:
- Lead generation (get contact info from interested homeowners)
- Website traffic (drive people to book services online)
- Local awareness (get your business in front of nearby customers)
- Create engaging ad creatives – Use clear photos, short videos, and testimonials from satisfied customers.
- Target your ideal audience – Focus on local homeowners, specific age ranges, or people interested in home services.
Instagram Advertising for Plumbers
Instagram is owned by Facebook, which makes advertising across both platforms simple. On Instagram, ads are more visual, so short videos and high-quality photos perform best. Instagram Stories can be especially effective for showing quick before-and-after clips or seasonal promotions.
Instagram works best if your target audience is younger, more visually oriented, or if you want to show off impressive plumbing transformations in a fun, creative way.
Facebook vs. Instagram – Which Platform is Best?
For most plumbing businesses, Facebook is the winner when it comes to lead generation. Here’s why:
- Audience size: Facebook has a broad range of users, including homeowners who are likely to need plumbing services.
- Cost per lead: Typically lower than Instagram for service-based businesses.
- Targeting options: Facebook offers detailed location, demographic, and interest-based targeting.
That said, combining Facebook and Instagram in a cross-platform campaign can increase your reach and engagement—especially if you have strong visuals.
Measuring Return on Investment (ROI)
The key to successful advertising is measuring results. With Facebook and Instagram ads, you can track:
- Leads generated – How many homeowners submitted their contact info?
- Conversions – How many of those leads turned into paying customers?
- Cost per lead – Compare the ad spend to the value of a new customer.
For example, if you spend $200 on Facebook ads and generate five new plumbing jobs worth $500 each, your ROI is $2,500 minus your $200 ad spend—a clear win.
How crftsmn Can Help
At crftsmn, we specialize in helping local businesses like plumbing companies get the most out of Facebook and Instagram ads. Our services include:
- Creating compelling ads that convert
- Targeting your ideal local audience
- Managing campaigns to maximize ROI
- Providing detailed reports so you can see results
We make social media advertising simple and effective so you can focus on running your business and serving your customers.
Conclusion
Social media ads are a powerful tool for plumbers looking to grow their business. By starting with Facebook and incorporating Instagram when appropriate, you can reach more homeowners, generate more leads, and increase revenue. Don’t navigate the complexities of social media advertising alone—let crftsmn help you get started and see real results.