Review Management
Your business’s Google Business Profile reviews are the lifeblood of ranking in search, AI overviews, and the local map “3-pack” that shows local businesses with high authority and user trust. Managing reviews is all about requesting reviews from customers, responding quickly, and knowing how to respond.
crftsmn is here to build your review management system, manage your listing, build your rankings, and help your team establish best practices. Ready to get started?
Google Business Profile Setup & Management
Business Profile Setup
We handle the complete setup of your Google Business Profile, ensuring every detail is optimized for maximum visibility in local search results. Our team verifies your listing, selects the most relevant business categories, and crafts a compelling business description that converts browsers into customers. A properly configured profile is the foundation for dominating local search and attracting nearby customers actively looking for your services.
Business Profile Management
We continuously monitor and optimize your Google Business Profile to maintain peak performance and respond to Google’s algorithm updates. This includes regularly updating business information, posting fresh content, managing Q&A sections, and leveraging Google’s latest features to keep your profile engaging. Consistent management ensures your business stays ahead of competitors and maintains strong visibility when customers are ready to buy.
Multi-Location Profile Management
We can manage of all your business locations to ensure brand consistency while allowing for location-specific optimization. Our approach maintains accurate, synchronized information across every profile while tailoring posts, photos, and responses to each location’s unique customer base and competitive landscape. This scalable solution eliminates the chaos of managing multiple profiles separately and ensures no location gets left behind in local search rankings.
Review Management Systems
Review Request Systems
We implement automated yet personalized review request systems using both text message and email campaigns tailored to your customer journey. Our systems know the optimal timing to request reviews, use branded templates that reflect your business voice, and make leaving a review effortless for your satisfied customers. This systematic approach dramatically increases your review volume while maintaining authenticity and compliance with platform guidelines.
Building Keyword Ranking
Strategic keyword integration in your review responses helps search engines understand what your business excels at, directly boosting your rankings for high-value search terms. We craft authentic, helpful responses that naturally incorporate location-based and service-specific keywords your ideal customers are searching for. This dual-purpose approach shows potential customers you care about feedback while simultaneously strengthening your SEO foundation.
Review Analytics & Reporting
We track and analyze how your reviews impact your rankings for the specific keywords that drive revenue to your business, providing clear insights into which review themes move the needle. Our detailed reports show how your visibility ranks geographically in key service areas for monitored search terms. This data-driven approach takes the guesswork out of reputation management and shows you exactly how your investment in reviews translates to search dominance and customer acquisition.
Citation Planning for AI Engine Optimization
Creating an Owned Citation Map
We develop a strategic network of citations on platforms you control—your website, social profiles, and owned directories—creating a consistent digital footprint that AI systems trust. These owned citations serve as authoritative sources that AI engines like ChatGPT, Perplexity, and Google’s AI Overviews reference when answering questions about businesses in your category. Building this framework positions your business as the definitive answer when AI is making recommendations.
Populating & Managing Owned Citations
We systematically fill your owned citation network with rich, detailed information that AI engines crave, including services, specialties, service areas, and unique value propositions. Each citation is optimized with structured data and consistent NAP (Name, Address, Phone) information that reinforces your business’s authority and relevance. This comprehensive approach ensures AI systems have everything they need to confidently recommend your business over competitors.
Our Structured Approach to Review Management
01 – Profile Setup
Having Business Profiles and setting them up in a structured manner is the foundation for capturing reviews and getting noticed.
02 – Review Systems
Creating systems – both online and off – to drive, capture, and respond to reviews systematically is how businesses win & grow!
03 – Citation Control
Being in one place is no longer enough – the more citations you own with carefully curated data the better in today’s AI-first world!
Frequently Asked Questions
Google Business Profile reviews are critical because they influence both customer trust and local search rankings. Positive, frequent reviews help your business appear in Google’s local map “3-pack,” which is prime real estate for attracting nearby homeowners searching for services. Reviews also feed AI overviews and search engine algorithms, helping your business stand out as credible and authoritative.
crftsmn implements automated, personalized review request systems via email and text that make it easy for satisfied customers to leave feedback. We optimize timing, messaging, and branding so that requests feel natural and aligned with your business voice. This systematic approach consistently drives more authentic reviews while maintaining compliance with platform guidelines.
Profile setup lays the foundation by ensuring your Google Business Profile is complete, verified, and optimized for maximum visibility. Ongoing management keeps the profile fresh and engaging, including updating business information, posting content, managing Q&A, and responding to reviews. Continuous management ensures your profile adapts to algorithm changes and maintains a competitive edge in local search.
Yes. crftsmn synchronizes information across all your locations while tailoring content, photos, and review responses to each location’s unique audience. This ensures brand consistency, reduces administrative chaos, and guarantees that no location is left behind in local search rankings.
Responding to reviews strategically helps Google and other search engines understand your services and locations, especially when responses include relevant keywords. Thoughtful replies also show prospective customers that you care about feedback, which builds trust and credibility. This dual effect strengthens your rankings while improving conversion rates from browsers to buyers.
Citations—mentions of your business on your website, social profiles, and owned directories—create a consistent digital footprint that AI engines and search algorithms trust. Well-structured, detailed citations increase your authority, helping search engines and AI tools recommend your business over competitors. Owning and optimizing these citations ensures your business is the definitive answer for your services.
We provide detailed analytics showing how your reviews affect search rankings for high-value keywords and service areas. Reports highlight geographic visibility giving you actionable insights. This data-driven approach lets you see exactly how your investment in reviews translates to visibility and leads.
Ad-hoc review requests are inconsistent and often fail to capture the full range of customer feedback. A structured system ensures every satisfied customer has an opportunity to leave a review, while responses are timely and optimized for SEO. This consistent, systematic approach drives higher review volume, better engagement, and improved search rankings over time.