Getting approved for Google Verified typically takes 3-7 business days once you’ve submitted all required documentation, though the process can extend to 2-3 weeks if there are issues with your license verification, insurance documentation, or background checks. The timeline depends… Read More »How long does it take to get approved for Google Verified?
Your plumbing ads aren’t showing at the very top of Google because you either haven’t set up Google Local Services Ads (LSAs) with Google Verified status, your ads aren’t getting approved due to incomplete verification requirements, your budget or bid… Read More »Why aren’t my plumbing ads showing at the very top of Google?
Google Business Profile ranking for plumbers works through a complex algorithm that evaluates three core factors: relevance (how well your profile matches the search), distance (proximity to the searcher), and prominence (how well-known and authoritative your business appears online). Unlike… Read More »How does Google Business Profile ranking work for plumbers?
Your plumbing business should track six essential KPIs for Google Ads: cost-per-lead, lead-to-job conversion rate, cost-per-booked-job, revenue generated, return on ad spend (ROAS), and customer lifetime value. These metrics connect your advertising investment directly to business outcomes rather than just… Read More »What KPIs Should My Plumbing Business Track for Google Ads?
Learn how Google Local Services Ads work for plumbing companies. Understand the pay-per-lead model, Google Guaranteed badge, ad placement factors, and how to convert LSA leads into revenue.
Compare ROI by calculating your actual cost-per-booked-job and customer lifetime value from each channel, not just cost-per-lead. Google Ads typically delivers exclusive leads at $150-300 per booked job with 35-45% close rates, while Angi and HomeAdvisor charge $30-80 per lead… Read More »How Do I Compare the ROI of Google Ads to Buying Leads from Angi or HomeAdvisor?
You know your Local Service Ads are set up correctly when your Google verification is active, your ads are showing in your target service areas when you test search for plumbing services, your weekly budget isn’t depleting by Tuesday, you’re… Read More »How do I know if my Local Service Ads are set up correctly?
Expect your first booked jobs within 7-14 days of launching Google Ads campaigns, with 5-15 jobs in your first month depending on budget and market competitiveness. However, positive ROI typically takes 90-120 days as campaigns optimize through Google’s learning phase,… Read More »How Long Until I Can Expect Booked Jobs or Actual ROI from Google Ads?
A good first 90 days includes comprehensive campaign setup with proper conversion tracking (Week 1-2), active learning phase management with weekly keyword refinement and negative keyword additions (Weeks 3-8), and strategic optimization based on conversion data (Weeks 9-12) that reduces… Read More »What Does a Good First 90 Days of Google Ads Management Look Like for a Plumbing Company?
It’s 2 AM. A homeowner’s water heater just flooded their basement. They grab their phone and search “emergency plumber near me.” Your competitors show up at the top of the results. You don’t. If you’re relying on word-of-mouth and referrals,… Read More »How Do Google Search Ads Work for Plumbing Businesses?