Google Local Service Ads
Google Local Service Ads are the most direct way to get leads in your service area. If you’re not already Google Verified, your competitors likely are and are appearing ahead of you in local searches for your services. Getting the green “verified” check mark is a trust signal and social proof to potential customers.
crftsmn guides the entire verification process, manages ad setup, and handles optimization of the LSA campaigns.
Start appearing at the top of your market!
Local Service Ads
Overview
Google Local Service Ads work on a pay-per-lead model and deliver customers who are ready to engage with your business. For many businesses, this takes the guesswork out of advertising with Google, clearly defining the categories you serve and removing unqualified leads.
Services & Area Matching
Local Service Ads put your business in front of customers locally who are looking for your specific services. Don’t provide a specific service? Your ads only trigger for the exact jobs you want, filtering out the rest automatically.
Zero-Risk Budgeting
Google allows you to dispute ‘leads’ that are not relevant to your business, recapturing spend that drove a solicitor, wrong number, or wild card caller to your door. This reduces the risk and cost of advertising through their dispute process.
Setting Up LSAs
Guided Verification & Setup
crftsmn will guide the process of verification and setup for your business’s Google Local Service Ads. From account setup, through hassel-free background checks for your team, to profile buildout, we guide the process and communications at each step.
Active Dispute Management
Leads coming in that don’t fit your services? We navigate the complex dispute process with Google on your behalf to secure refunds for poor quality leads making sure your advertising dollars go as far as possible.
Profile Optimization
Your business and the advertising marketplace changes regularly. Our LSA services include managing your profile so that it is optimized to reach your target customer and stays current so you rank as high as possible!
Our Structured Approach Local Service Ads
01 – Setup
crftsmn is here to guide the process from account setup, to verification, to profile build out – getting your business verified and live as soon as possible.
02 – Budget & Advertise
We build out your initial campaigns, manage the budget, and set LSAs into motion. You simply answer the phone and close the deal!
03 – Refresh & Optimize
Optimization for your LSAs is ongoing. New services, platform updates, recent assets – no problem, we help you dominate the platform.
Frequently Asked Questions
Google Local Service Ads appear at the very top of local search results and connect homeowners directly with verified service providers. They operate on a pay-per-lead model, meaning you only pay when someone contacts your business with a real inquiry. LSAs are designed to deliver high-intent customers who are ready to book service, making them one of the most efficient lead-generation tools for home service companies.
Verification is required to appear in LSAs and includes background checks, license validation, insurance verification, and profile approval. Without it, competitors who are verified will always appear ahead of you. crftsmn manages the entire verification process with you, ensuring that every requirement is met and your business gets approved as quickly as possible.
With LSAs, you’re not paying for clicks—you’re paying only for real customer inquiries. This dramatically reduces wasted spend and helps you predict your marketing costs more accurately. For many service businesses, this model removes guesswork and simplifies advertising into a clear cost-per-lead equation.
LSAs are built around specific service categories that you define during setup. When customers filter down to select the exact service they need, your business only appears if you truly offer that work. This prevents unqualified leads and saves your team time during intake and qualification.
Yes — Google’s dispute system allows you to request refunds for leads that are wrong numbers, spam, out of service area, or unrelated to the services you provide. crftsmn helps you with disputes and can manage the submission process on your behalf. This ensures your budget stays focused on real opportunities.
Google considers several factors including your verification status, response time to leads, proximity to the customer, review volume, and overall performance. Keeping your profile updated and maintaining strong review signals helps improve your ranking over time. crftsmn manages these elements to give you the best chance of appearing at the top.
The timeline depends on how quickly verification documents and background checks are completed, but many businesses get approved within a few days to a couple of weeks. Once verified, campaigns can go live almost immediately. crftsmn guides each step to ensure the fastest path to launch.
Local Service Ads require ongoing profile updates, service adjustments, budget tuning, and review management to stay competitive. Google frequently updates the platform, and keeping your profile aligned with these changes helps you maintain strong visibility. crftsmn handles optimization continuously to keep your listings performing at their peak.
Our structured approach covers everything from guided setup and verification to budget planning, campaign launch, and ongoing optimization. We make sure your profile reflects your current services, dispute bad leads, and adjust your settings as the market changes. This hands-on management ensures your LSAs generate consistent, high-quality leads month after month.