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PPC Management

PPC Management helps your business get noticed and win new customers. At crftsmn, we’re not just another marketing agency; we’re meticulous craftspeople dedicated to helping professionals like carpenters, roofers, and window installers build scalable business growth through paid advertising. Learn how our PPC management services can help your business thrive.Table of Contents

PPC Management

What is Pay Per Click?

Pay Per Click, commonly known as PPC, is a digital advertising model where advertisers pay a fee each time their ad is clicked. This form of online advertising is prevalent on search engines and social media platforms and is a potent tool for businesses to reach their target audience.

What Does PPC Management Entail?

PPC Management involves the meticulous planning, execution, and optimization of PPC campaigns to ensure that your advertising budget is spent effectively. It’s a comprehensive process that covers various aspects of digital advertising, and at crftsmn, we take pride in offering top-tier PPC management services tailored to your specific needs.

Types of PPC Campaign Management crftsmn Offers

At crftsmn, we understand that one size does not fit all. We offer various types of PPC campaign management to meet the unique requirements of our clients.

Google Ads

Google Ads is a powerhouse in the world of PPC advertising. It allows your business to appear at the top of Google search results when potential customers are searching for products or services you offer. This can be targeted to your exact preferred locations, and event against your competitors.

Google Ads – Search Advertising

Google Ads Search Advertising is all about connecting your business with users actively searching for your products or services on Google. Our approach ensures that your ads are seen by the right audience at the right time in the right location. This reduces waste, and gets you more leads.

Google Ads – Display Advertising

Google Display Advertising is a visual way to reach potential customers with image and video ads across a large network of websites and Google Partners. Our expertise in display advertising maximizes your brand’s visibility and engagement. We’ll help you craft offers and hooks that will improve audience engagement and yield more return.

Google Local Service Ads

For local businesses, Google Local Service Ads are a game-changer. We’ll help you reach potential customers in your business’s service area when they’re searching for businesses like yours. Being on Google Local Service allows your business to be displayed as “Google Guaranteed” – driving more leads and authority to your business.

Facebook Ads

Facebook, with its massive user base, is a field of opportunity for businesses looking to reach their target customer.

Facebook Advertising: Image, Video, Carousel Ads

Our Facebook advertising services encompass a range of ad formats, including image, video, and carousel ads, to make your business stand out in the crowded social media landscape. Advertising on Facebook is an art and a science – at crftsmn we take designing your ads as seriously as build the campaign.

Facebook: Instant Experience for Lead Generation

Facebook’s Instant Experience feature offers a seamless way to generate leads and engage potential customers right in the Facebook app. This yields higher and more immediate engagement. Our methodical approach ensures maximum results from this feature.

What Goes into PPC Advertising Services?

Our PPC advertising services are characterized by attention to detail and a comprehensive approach that ensures your advertising campaigns are built properly and become successful.

Keyword Research

Search Volume

We begin by identifying high-search-volume keywords relevant to your business. These are the keywords potential customers are using to find your products or services. Then we begin to layer in other keywords to continue to improve the campaigns.


Keyword difficulty analysis helps us determine how competitive specific keywords are. We then select keywords that strike the right balance between relevance and competition.

Cost Per Click

Understanding the cost per click for various keywords is crucial for budget allocation. We ensure your budget is optimally distributed across keywords that offer the best value.


We consider the seasonality of your business and adapt your PPC campaigns accordingly. This ensures that your ads are most effective during peak seasons.

Competitor Analysis

Knowing your competitors is vital. We perform competitor analysis and research to understand their strategies and leverage this knowledge to give you an edge in the market.

Campaign Optimization

Optimizing your PPC campaigns is an ongoing process that ensures your budget is spent efficiently and effectively.

Search Term Reports

We regularly analyze search term reports to identify irrelevant keywords and negative keywords to refine your campaigns. This often brings up new ideas and understanding of how your customers are looking for your product or services.

Location Targeting

For local businesses, location targeting is crucial. We make sure your ads are seen by potential customers in your serviceable area. When you grow your service area can to. This can be changed rapidly to adjust for changing markets.


Integrating your PPC campaigns with your CRM and marketing automation platforms is a strategic move that enables you to streamline your marketing efforts.

Connecting with Your CRM and Marketing Automation Platforms

We can ensure that your PPC campaigns are seamlessly integrated with your customer relationship management systems and marketing automation tools for a cohesive approach to customer engagement.

Experimentation and Conversion Rate Optimization

We believe in constant improvement. Our team regularly conducts experiments to fine-tune your campaigns, improving click-through rates and conversions.

Landing Page Development

A compelling landing page can make or break your PPC campaigns. We can create and optimize landing pages that are tailored to convert your visitors into customers.

How Your Business Can Benefit from PPC Management

The meticulous approach to PPC management by crftsmn offers many benefits to your business.

Lead Generation and Immediate Sales

PPC advertising is a powerful tool for generating leads and driving immediate sales. With our services, you can capture the attention of potential customers when they’re ready to buy, or generate a lead that can be followed up with until the time is right.

Improved Brand Recognition

Consistent PPC campaigns enhance your brand recognition and visibility. People are more likely to trust and engage with brands they recognize over a long period of time. Stay top of mind!

First Party Data to Improve Your Business Strategy

PPC campaigns provide valuable first-party data, allowing you to gain insights into customer behavior, preferences, and market trends. This data is invaluable for shaping your business strategy.

With crftsmn, your business is in capable hands. Our approach to PPC management ensures that you receive the maximum benefits from your advertising efforts. Contact us today at or give us a call or text at 717-781-9802 to start your journey towards digital success.